The independent eyewear brand ANDY WOLF celebrates its 15th anniversary this year. On the occasion of this anniversary, ANDY WOLF has planned numerous surprises. With a new video launch, the company grants a view of the Headquarter and the acetate manufacture in Austria as well as the metal eyeglass manufacture in France. In the coming months, it will be complemented with the new Spring/Summer 2021 campaign, which shows ANDY WOLF´s main characteristics: personal, approachable and forward-thinking.
An idea among friends, that was the beginning of ANDY WOLF. In 2006, the eyewear label was named after its founders Andreas Pirkheim (Andy) and Wolfgang Scheucher (Wolf). The vision was to believe in local, traditional eyewear craftsmanship. Also, the knowledge of manufacturing could be preserved and the manufactory with the existing employees in Hartberg could continue to produce. The idea was to combine the historic craft with contemporary, innovative design.
On the occasion of the 10th anniversary of the company, a manufactory for metal glasses in the French Jura was acquired. The craft of metal eyewear manufacturing has its origins here, and knowledge of this special tradition of manufacturing has to be protected and continued.
2021, 15 years later, numerous models of frames have been created and are sold in 69 countries worldwide, and the styles are worn by world stars such as Lady Gaga, Rihanna, Oprah Winfrey, Cate Blanchett or Jared Leto.
This new video now portrays the people behind Andy Wolf, who work at the company’s two locations. In addition to the namesakes’ Andy and Wolfgang, the prototype builder Gottfried is introduced, among others, or Saida in the French manufacture, who paints the rims of the frames with a steady hand. Numerous employees are filmed at work in the production, while they make every single pair of the company’s glasses possible.