ZEISS ‘YOU&EYE’ AWARDS 20/21 – An Event Filled With Appreciation And Entertainment!
Apprehension, enthusiasm, and entertainment! Yes, the much-awaited event in the optical industry, the ZEISS ‘YOU&EYE’ AWARDS 20/21 was all of this!
Circumventing the challenges faced due to the pandemic, the event was showcased on a virtual platform, premiering on YouTube LIVE on March 21, 2021.
Having set high expectations with its physical event in the previous editions, which had become an annual affair for the optical fraternity in India, the real challenge was to pull off an equal stunner on the digital platform.
The theme of the show was designed around the Bollywood style awards presentation, which kept the audience engaged throughout the hour and a half program. The virtual event on YouTube, had all the eyeballs, with the glamour and glitz that matched any global event. The show was hosted by Kaizeen Bolar along with star performer — Bollywood singer, Nakash Aziz. His witty presentation style, along with his trademark musical performance, entertained and enthralled the audience.
Mr. Siraj Bolar, CEO of FouPlus Media, claiming the ZEISS ‘YOU&EYE’ AWARDS to have a very special place in his heart, acknowledged the effort of the opticians in giving life to this beautiful optical industry and felt honoured to have this opportunity to felicitate the best optical retailers of the country on this platform. His enthusiasm was evident when he proclaimed that these awards were not any less than the Filmfare Awards for the optical industry.
Based on the feedback from the industry for the presentation, one can certainly agree!
He also thanked the sponsors ZEISS, Cali4nia, Laurel Dale for supporting this initiative, and Optimed for supporting the Vote&Win campaign with their See-Saw children’s eyewear.
This year, as an added twist, the awards had added a runner-up prize to the ZEISS ‘YOU&EYE’ AWARDS, giving an opportunity to reward more opticians than ever before… and increasing the number of awards to 34 to be precise.
These were the awards announced
LIFETIME ACHIEVEMENT AWARD
Padmashree Prof. Dr. Keiki Rustom Mehta
Mr. Mohammed Sherif