The fifth edition of the ZEISS ‘YOU&EYE’ AWARDS promises to exceed its past success stories, where it gave every optician a chance to acknowledge and celebrate their efforts and achievements.
The last edition had over 400 retail opticians participating in the awards. It was promoted extensively on print and digital media, garnering over a million impressions from consumers across India.
The Awards has become an annual ritual for participating opticians to reconnect with their customers and get unbiased feedback from them. This year, the ZEISS ‘YOU&EYE’ AWARDS 20/21 would conclude with its usual fanfare, but as a virtual event. In the month March 2021, the Winners’ Announcement would premiere on social media for the whole industry to participate in, from across the country.
The ZEISS ‘YOU&EYE’ AWARDS is the first and only awards for Retail Opticians across India where consumers choose the winner. There are 18 awards for opticians to make their mark in the industry.
The categories where opticians can participate are :
- Best Eyewear Retailer
- Best Store Display and Design
- Excellence in Customer Service
- Best Marketing Initiative
- Excellence in Clinical Support
- Best CSR Initiative
All categories of ZEISS ‘YOU&EYE’ AWARDS (except Best CSR Initiative) will be given out in three different segments:
- Metro Boutique Stores
- Non-Metro Boutique Stores
- All India Retail Chains
Eyewear Boutiques — Stores with upto 5 outlets
Eyewear Retail Chain — Store with 6 or more outlets
Metro cities — Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Pune