In an era where visibility matters as much as value, marketing has become one of the strongest pillars of retail success. This category honours retailers who have used creativity, storytelling and strategy to create memorable customer connections.
At the ZEISS ‘YOU&EYE’ AWARDS, we appreciate opticians who take the initiative to connect with customers. The ‘Best Marketing Initiative’ category honours those efforts, celebrating the creativity and impact of campaigns that promote both the brand and the industry as a whole.
This year, the Winner in the category of Best Marketing Initiative is SpecsBunker – Siliguri.
Dayal Opticals India Pvt. Ltd. – Delhi was declared the Runner-Up in this category.
Other Nominees In This Category :
- Classic Vision – Mumbai
- Nagar Chashmaghar – Ahmedabad
- S.R. Gopal Rao Opticians and Optometrist – Bengaluru
Best Marketing Initiative
– Special Award –
WINNER
Best Marketing Initiative
– Special Award –
RUNNER-UP
Other Nominees In This Category
