Although marketing and advertising may be perceived as self-serving, they also benefit the entire industry by establishing credibility. A successful advertising campaign by a retailer can expand the market size, which ultimately benefits the entire optical retail industry. At the ZEISS ‘YOU&EYE’ AWARDS, we express gratitude to opticians who take the lead in engaging with consumers. The awards in the ‘Best Marketing Initiative’ categories celebrate the efforts of these opticians in connecting with customers and promoting the optical industry.
The eighth edition of ZEISS ‘YOU&EYE’ AWARDS was successful in achieving its objective, yet again – to celebrate the achievements of the Indian optical community across various categories.
This year the winner of the Best Marketing Initiative – Retail Chains All India is Gangar Eyenation – Mumbai.
R Kumar Opticians – Ahmedabad was the runner-up in the category Best Marketing Initiative – Retail Chains All India.
Other Nominees In This Category :
- ABC Chashmewale – Lucknow
- GKB Opticals – Kolkata
- Lawrence & Mayo – Mumbai
Best Marketing Initiative
– Retail Chains (All India)–
WINNER
Best Marketing Initiative
– Retail Chains (All India)–
RUNNER-UP
Other Nominees In This Category
