Rose Optical Group
Rose Optical Group was established in 1997 to provide highest standards in precise eye care through innovative technology. Our unique concept in eye care offers clinical and optical
services under one roof and has emerged as one of the best optical retail chain in Kerala. Innovative optical stores, well equipped eye clinic, high quality products and experienced
dispensing staffs are our specialties. All prescription lenses are produced in advanced digital optical labs to provide the best quality lenses on par with international standards. We always
opt the best for our customers and lead them to A New View of Vision by fulfilling their needs and desires. We deliver Ideas for Eyes to our customers, by providing reliable and modern
spectacle products, and in return to have high customer satisfaction.
Ideas for eyes.
Film Campaign
Concept
The idea behind the film was to share the happiness of our brand new reopened store in the heart of Pala, Kottayam. It was a great challenge for us to shutdown the business due to the renovation of the store because of the daily dispatching of products. So we hired a temporary store nearest to our existing store and served our customers with their corporation.
Reach
We served several new stalwarts in and around Pala and generations of customers.
Print Campaign
Concept
We always try to keep in touch with the people through several paper prints on several counts. Like newspapers, we have promoted our brand through magazines, leaflets, brochures, etc. Prints also covered many people in and around Kottayam and generations of customers. Paper prints have covered our topics like brand promotion, awareness camp and technology development.
Reach
The campaign aided us serve more than 10 plus new customers monthly at each store.
OOH Campaign
Concept
Most of the people living in the outskirts of the town/city, mainly depend on radios for hourly information. We promote our brand through Radio Mangalam and keep in touch with them. Mainly we notify with the newly arrival of products and seasonal exciting offers for eye wears with our customers.
Reach
The campaign was aired across the cities of Kottayam and Kochi.
Radio Campaign
Concept
Most of the people living in the outskirts of the town/city, mainly depend on radios for hourly information. We promote our brand through Radio Mangalam and keep in touch with them. Mainly we notify with the newly arrival of products and seasonal exciting offers for eye wears with our customers.
Reach
The campaign was aired across the cities of Kottayam and Kochi.
