Hello Kitty: A Colourful Concept

Inspired by a fictional character, Hello Kitty is  a worldwide sensation. A brand, not only for kids, but also for adults who are kids at heart…

Launched as a character by Sanrio in 1974, Hello Kitty is now an international star and an enduring icon who appeals to old and young alike. The Sanrio philosophy can be summed up as “Small gift, Big smile!”. The character is a little white kitten who stands for kindness, innocence, goodness and above all, friendship.


Hello Kitty’s success all began with the little gift purse launched in 1974. An elegant concept with beautiful mixes of colours for a visual identity that stands out. Cool colours, trendy shapes and awesome designs for the little ones.