The American actor and producer Jake Gyllenhaal front the new 2023 Prada Linea Rossa eyewear campaign. Jake Gyllenhaal embodies the spirit of a modern explorer between these contrasting realities, urban hiking – the nature of the city – defines a new idea of contemporary adventurers, discovering the metropolitan terrain, and the landscape of the twenty-first century.
Echoing the imagery of Prada Linea Rossa Spring/Summer 2023, the campaign proposes an unreal landscape fusing the natural and the urban, the instinctive with the considered. Cityscape and landscape clash together in impossible combinations, paradoxical vistas that reflect the essence of contemporary life.
The imagery reflects the identity of the Prada Linea Rossa Impavid eyewear collection, the interlacing of different universes. Elements draw on high-performance sports – dynamic design, ultra-lightweight constructions, and technical details – translated to frames for urban living. The innovative Tuning lenses enhance color contrast in the sports environment and in the city, respectively, for the improved vision that is rich in detail.