Silhouette “Eliminating Anything Superfluous Makes What Is Necessary Even More Unique”

Silhouette “Eliminating Anything Superfluous Makes What Is Necessary Even More Unique”

With this design concept, and minimalism at its heart, Silhouette has crossed many milestones

The success story began in 1964, when Anneliese and Arnold Schmied, armed with their vision and passion, founded the company and the Silhouette brand. Their vision: To create the most beautiful eyewear in the world and to establish a brand that would be synonymous with high quality. Anneliese and Arnold Schmied had the perfect tools for the job- he was a perfectionist with an eye for quality whilst her skills lied with the finances. Pooling their skills together, they revolutionised the eyewear market. Now in its third generation, Silhouette remains a family company through and through.

Over the decades, the company has continued to develop its quality leadership in the premium eyewear segment. As well as extremely high standards of craftsmanship, it has shown an unrelenting commitment to quality  and design, as well as to its location in Linz, Austria.

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Worn by 12 million people worldwide, their unique look has won them 11 design awards. And so far, there have been 12 major developments of the iconic shape. We are talking about the Titan Minimal Art – the most famous rimless eyewear in the world, whose introduction in 1999 revolutionised the global eyewear market. A pair of glasses weighing only 1.8 grams – with no frames, screws, or hinges. Light as a feather.

A whole new level of comfort which to this day remains unrivalled by any other glasses. Since then it has become the icon of the Silhouette company and the inspiration behind the brand’s fundamental design concept: “Eliminating anything superfluous makes what is necessary even more unique”.

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