In life there those who follow the paths traced by others and those who break new grounds.
In recent years, BLACKFIN and BIOEYES, have traced a path that has enabled their titanium products, all hand-made by them in Italy, to occupy an important place in the eyewear market, thanks to glasses with a strong identity, unique in design, quality and materials.
“We could have met the future together with the others, but we decided to build one of our own: where it is not important to stand out, but to be truly oneself. We are well aware what we are: daring visionaries who want to stay in the front row, because no one should decide for us. The desire not to follow anyone, led by an always future-oriented vision and an extensive experience, has led us to take a further step today.”
BLACKFIN is the brand which represents the company and which embodies all the values of PRAMAOR. The models, the style and the technology of BIOEYES will undeniably continue to exist, but will from now on be presented under the brand BLACKFIN ZERO; a definition that emphasizes its strong ultralight character. The aim of this strategy is to strengthen the personality and the positioning of BLACKFIN, to highlight its distinctive features and values that set it apart from all the others.
“What guides us on this path are the innate desire to always look ahead and the deep awareness of our skills. This is why our products are the direct reflection of our abilities: the ability to perform an absolutely unique work and the attention to every single construction detail. Titanium and every single characteristic of it – that’s what we know perfectly well; that’s our very material; and that is why we are able to form it like no one else and why we succeed in combining it with a truly advanced design.”
They decided to explore new horizons in order to broaden their outlooks. Not to be influenced by any threshold, they took unexplored paths to create something that did not exist before. The result is BLACKFIN: the quintessence of uniqueness. An eyewear entirely designed and built by PRAMAOR, far from any stereotype and designed to enhance the personality of its wearer: starting from the surface treatment, to the attention paid to the finishing, up to the temples which are adaptable to every face.
The new course of BLACKFIN is also marked by a slight restyling of the logo – which was rendered more stylized and essential – by the definition of a clear and strong brand philosophy, by the development of the web communication, by a more involving and emotional presence at fairs, by the creation of new material for the selling point with higher impact, strength and practicality that will result in an optimization of the exhibition spaces and a major recognisability of BLACKFIN within the point of sale.
BLACKFIN is the eyewear for those who are not familiar with banality, but who wish to explore the paths of the soul and the world. and who therefore does not need any goods, but merely tools: highly individualised, with high performances, capable of encompassing technical skill and artistic vocation.
Truly inimitable items, that is:
- Made of titanium: to combine strength, lightness and flexibility.
- Made by following 53 production steps: the expression of an industrial working method, but still an artisan work.
- Inspired by the “neomadeinitaly”: a tribute to Made in Italy and to its true representatives.
- Characterized by exceptional ergonomics and a cutting edge design.
Blackfin, eyewear designed for those who want to see the world from a new point of view and to continue to look forward. Always.
