Although Marketing and Advertising may be perceived as self-serving, they also benefit the entire industry by establishing credibility. A successful advertising campaign by a retailer can expand the market size, which ultimately benefits the entire optical retail industry. While the retailer receives a direct benefit, there is also a spillover effect that benefits others in the industry. At the ZEISS 'YOU&EYE' AWARDS, we express gratitude to opticians who take the lead in engaging with consumers. The awards in the 'Best Marketing Initiative' categories celebrate the efforts of these opticians in connecting with customers and promoting the optical industry.
The seventh edition of ZEISS ‘YOU&EYE’ AWARDS began with a bang – to celebrate the achievements of the Indian optical community across various categories.
This year the winner of the Best Marketing Initiative – Retail Chains All India is Gangar Eyenation – Mumbai.
Winner
Best Marketing Initiative – Retail Chains All India
Runner Up
ABC Chashmewale – Lucknow was the Runner Up in the category Best Marketing Initiative – Retail Chains All India.
Best Marketing Initiative – Retail Chains All India
Other Nominations For This Category :
- Ainakwala: The Optical Store – Ahmedabad
- Himalaya Opticals – Delhi and Kolkata
- Lawrence & Mayo – Mumbai
Check out all the winners, runners-up, and nominees:
