Boss

Who Is Boss Eyewear’s New Face?

Boss Eyewear’s new face for the campaign #sharpenyourface is Henry Cavill aka Superman! 

BOSS Eyewear’s latest campaign called #sharpenyourfocus has a new face! The British Actor and International Movie Star, Henry Cavill. Most popularly known as Superman! Now, we all love him! Don’t we?

BOSS

Here’s what Clark Kent aka Superman aka Henry Cavill is looking like in the stunning models from BOSS Eyewear.

The Campaign

Art Director Ben Kelway created a clear and straightforward Pre-Fall 2018 campaign that instantly transmits the concept of concentration, drive and vision. Photographed by Paul Wetherell and styled by Beat Bolliger, the images fully focus on Henry Cavill and his look that is fueled by determination to achieve his goals. The images convey a clear and quite literal message: to sharpen the focus on what is important.

Shot in a studio in Milan, Italy, the campaign is showcased in black and white in a clean and graphic way. A monochrome background, stripped of props and with even lighting was chosen. To achieve intense imagery that fully captures a moment of great calm and concentration, when forms crystallise, details emerge and distractions disappear. The moment when everything seems possible.

In the campaign, Henry Cavill wears optical and sunglass models from the current BOSS eyewear collection. The modern men’s sunglasses and optical frames are characterized by innovative details such as rubber frames in Havana nuances that are produced through an innovative fusing process. The lightness of the rubber provides comfort and flexibility.

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