Salvatore Ferragamo: Spring Summer 2020

Italian Roads: Salvatore Ferragamo - Spring Summer 2020

Salvatore Ferragamo Presents the New Men’s Eyewear Capsule for Spring/Summer 2020; The Star of a Special Advertising Campaign

An exclusive road trip through the magnificent Tuscan hills is reflected in the lenses of the new Men’s styles for glasses and sunglasses for Spring/Summer 2020. Salvatore Ferragamo invites us to discover the new Eyewear Capsule: a stylish selection of frames in the spotlight for the Italian Roads advertising campaign.

The brand blends exceptional craftsmanship skills with timeless style. The vintage-style models reinterpret iconic Salvatore Ferragamo features, such as the Gancini detail on the temples, while at the same time accentuating unique details such as texturized effects, enamelled touches and contrasting finishes. The collection is a contemporary vision of men’s eyewear style that presents silhouettes of timeless sophistication.

With rectangular shapes, more rounded shapes, and classic aviator styles, the Spring/Summer 2020 eyewear explore shiny materials, unexpected combinations and intricate decorations which attest to the brand's unparalleled excellence and meticulous care over every single detail. The iconic Gancini detail remains the exclusive symbol of impeccable elegance.

A series of images and videos, intended to tangibly convey the feeling of freedom and serenity evoked by the bucolic Tuscan landscape, brings together a diverse group of men for an exclusive road trip.
The Tuscan countryside with its vineyards, olive groves, red earth, and roads disappearing into the green hills is reflected in the shades of lenses available in the capsule's collection of glasses, framed by the unique light of late afternoon and sunset.

The Eyewear Capsule is also in the spotlight on the new website and on the brand's social media channels, through a series of new photos and content.

The Eyewear Capsule is available online and in selected Ferragamo stores around the world starting in June.

Timeless with impeccable elegance
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