The latest campaign for Boss Eyewear Spring Summer 2023 has Lee Minho doing the honours.
The new line includes eyewear designed with the planet in mind. These styles are crafted in acetate renew, an e-co-friendly material, and include lenses made from bio-based nylon or recycled materials.
The colour palette includes sophisticated Havana shades for the Bold styles, and subtle transparent tones for the lightweight shapes. Each style is embellished with a subtle signature metal details featuring the iconic BOSS stripes.
“The BOSS personalities always knew what they wanted, and their breakthroughs were achieved through a series of personal choices. While destined for greatness, they neatly personify the fact that BOSSes aren’t born – they’re made.”
“BOSS Eyewear is for those who lead a self-determined life with style, passion, and purpose. The collections offer bold, dynamic, modern designs to form a complete look for the inspirational BOSS of today.”
