Inspired by its hometown, the new collection by Sama Eyewear pays tribute to a different side of Los Angeles with its latest deCode: LA collection
According to the company, the collection is predicated on the “quieter, more overlooked aspects of the city, whose inhabitants are connected, creative and committed to all manner of profoundly important causes.”
“When people think of L.A., they mostly think of Hollywood, glamour, surfing, Malibu,” said Sheila Vance, Sama founder and chief designer. “But there is a whole other side to the city, and I used that as my inspiration for the new collection.”
DeCode:LA frames are made with 100 percent hypoallergenic materials, with much of the work, like polishing and sanding, done by hand. Each of the frames are tagged with names like #NoH8, #NoWar and #NoLimitation, which embody Vance’s personal philosophies.
When creating the collection, the brand’s technical team devised a five-step process that has created a series of original frames, the company said. Frames start with a base of pure titanium and five different molds, which add a subtle layering. Specially-configured Titanium 600 Ton Pressing and a Block Construction are offered exclusively in the collection, producing a strength and lightness to the frames.
