While marketing and advertising might seem like they only help individual businesses, they actually play an important role in building trust and growing the entire optical industry. A strong marketing campaign by one retailer can help more people understand and value eyewear, which benefits everyone in the field.
At the ZEISS ‘YOU&EYE’ AWARDS, we appreciate opticians who take the initiative to connect with customers. The ‘Best Marketing Initiative’ category honours those efforts, celebrating the creativity and impact of campaigns that promote both the brand and the industry as a whole.
The ninth edition of the ZEISS ‘YOU&EYE’ AWARDS was once again a success, shining a light on the achievements of the Indian optical community across multiple categories.
This year the winner of the Best Marketing Initiative – Retail Chains All India is Gangar Eyenation – Mumbai.
Eyevoke Opticals And Vision Care Pvt. Ltd. was the runner-up in the category Best Marketing Initiative – Retail Chains All India.
Other Nominees In This Category :
- Ainakwala: The Optical Store – Ahmedabad
- GKB Opticals – Kolkata
- Lawrence & Mayo – Mumbai
Best Marketing Initiative
– Retail Chains (All India)–
WINNER
Best Marketing Initiative
– Retail Chains (All India)–
RUNNER-UP
Other Nominees In This Category
