goes live in UAE

The launch of  in Dubai,  doubled up with the preview of India’s largest eyewear brands  ‘IMAGE’ and ‘IDEE’  and  international brands BMW, Seraphin and Wiley X is a unique platform built for consumers to browse through the variety of latest eyewear collection from leading brands across the globe for free!  The online portal acts like a store locator too, providing a direct navigation to the list of opticians who has the chosen product in stock, thus making it convenient to choose an optician in their vicinity and help buy the eyewear of their choice.

The guests were treated to a presentation from Alim Bolar, whose brainchild this is, which was followed by the Dubai Optical Show VisionX team from Dubai, talking about their upcoming event in Dubai for the opticians in November. On their way out, a fun activity was organised. Everybody got a taste of “being a star of the day” as they got a photo opportunity in the studio booth, and got their photos clicked wearing their favourite eyewear – chosen from Leading brands like IDEE, IMAGE, BMW, Seraphin and WileyX. is primarily a B2B marketplace for opticians and brand owners to get together and transact. For the opticians, offers a great platform to source eyewear from around the globe directly from the brands. In addition, it also provides opticians as well as brand owners a platform to display their products and services and connect with each other.