When the world was obsessed with the idea of sober, Police decided to break the glass ceiling and ever since the brand has only continued to grow…
Police has come a long way from being Italy’s favourite to emerging as a global brand that combines fashion influences with the street style for a distinctive, seductive, but at the same time determined and resolute look. Launched in 1983 by the De Rigo brothers as the first brand of their company Charme Lunettes.
Where it all started…
Before Police came into existence, De Rigo brothers started by laying the foundation stone for Charme Lunettes in Limana, Belluno, a small company with just 30 workers. They used to manufacture sunglasses, frames and components for corrective lenses on behalf of third parties. The exposure was enough to germinate the idea of starting their own brand and so Police was born in 1983.
Police is De Rigo Vision’s house brand. It all started as a unisex eyewear brand before evolving into the lifestyle brand that we love today. Reminiscent of the care-free, bold and fun-loving spirit of New York, Police has carved a niche for itself in the domain of fashion apparel and accessories.
The fashion icon!
Looked down upon as an alternative, nonconformist and almost irreverent brand at the time of its origin, today Police designs are being lauded as a symbol of iconic fashion. Over the years Police have reinvented itself, going from a simple eyewear brand to a veritable lifestyle benchmark.
In this transformation, the brand extended to include a full range of fashion accessories – perfumes, watches, jewelry and leather goods – all with a strong personality, and representing a particular look and way of life.
Bold and beautiful eyewear!
In keeping with the latest trends and technologies, the Police women’s collection is designed for the confident woman whose style reflects her strong, bold personality. Cat eye or slightly squared shapes perfectly match the basic, ultra-lightweight frames in a range of colours to suit every look: from the brighter reds and greens to the more classic blacks and browns. The styles, in acetate or metal, are all distinguished by the iconic Police eagle logo on the front piece, an unmistakeable detail that makes each piece in the collection truly unique.
In the model SPL189, the slightly gradient lenses and cat-eye front piece enhance the female allure. The stylised take on the iconic Police detail, the unmistakeable eagle – a distinguishing feature of the new line. This is also available with a squared front piece for a bolder look in model SPL188.
A large shape and basic design for the new chic minimal sunglasses made entirely of opaque metal brings forth SPL190. In a perfect synthesis between functionality and aesthetics, the side hinge become an element of style because of the vintage feel that is brought by the small Police eagle wings. The coloured frame and lenses make this the ideal design for summer.
