Ray-Ban brings personal customization to eye-wear.
Ray-Ban Remix is the new online customization experience that lets buyers personalize their Ray-Ban sunglasses with a choice between Ray-Ban Aviator, Ray-Ban Original Wayfarer, Ray-Ban New Wayfarer and Ray-Ban Justin models. On the website, customers can discover all of the available options and, with a few clicks and a little inspiration, create the perfect pair of sunglasses by matching their favorite frame colors with temples and lenses.
It’s also possible to have something etched onto the end of the temple or case (such as a name or a symbol). The result is a unique accessory that fits the personality of the wearer, with the most prominent eyewear brand in the world.
Throughout its seven and a half decades, Ray-Ban helped launch what is often called the “celebrity culture”, and gave rock and film stars the power to influence fashion trends. Ray-Ban has become an indispensable accessory for cultural icons who don’t want to simply be seen. They really want to be noticed.
Ray-Ban Remix is available in Italy, France, Spain, the United Kingdom and Germany. Starting in 2014, it will be available in the United States and the rest of the world.
Visit remix.ray-ban.com and tweet with official hashtag #raybanremix !
