Jimmy Choo unveils their Spring 2021 campaign, a modern ode to Springtime in Paris starring French model and artist Sharon Alexie. Sharon’s confident spirit and joyful energy are perfectly captured in a series of images shot on location in Paris by Tim Elkaim. The campaign film and striking shots show the Jimmy Choo woman on the move as she confidently navigates her city with a contradictory glamour and a daring spirit.
“Energy, movement and confidence with an uplifting spirit! This is what Spring means to me and Sharon perfectly encapsulates all these vibrant qualities, which are the core of who the Jimmy Choo woman is.” Sandra Choi, Creative Director
The campaign appears globally from the 13th of January 2021.
