Rupali Optician :: Marketing Initiative

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Rupali Optician

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Like every optician we strive to help our clients to ‘look better and see better’. Located in the heart of Kolhapur
, Rupali Optician has been catering to customers since many years. To know more about our optical showroom, we welcome customers to visit us at the below mentioned address. We cater to vision care needs of people across all age groups. We are driven by a passion to excel and ensure the best possible services to our customers.

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Film Campaign

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Concept

You better get a good optician who understands your needs and lifestyle


Reach

Entire Bandra West (Around Linking, SV & Hill Road) – ~5 Lakhs eyeballs

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Print Campaign

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Concept

Establish Vision 2020 as a complete eye care center by showcasing end to end (non-optometric) solutions offered to patients


Reach

1 Lakh eyeballs across Bandra West

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OOH Campaign

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Concept

Intercept consumers with offers via flyers across multiple high traffic touchpoints + GIANT LED screen of size 5 feet by 3.5 feet at the store entrance, where we continuously display our suppliers POP Merchandise, videos etc


Reach

3 Lakh consumers across Bandra West

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Social Media Campaign

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Concept

Drive positive Word of mouth with always on digital activation


Reach

Over 60k paid media impressions driven across relevant audience in Bandra West – to drive over 5.5k interactions on Google & Social Media. This has also driven a total of 40k+ photo views on Google and a total of ~190 reviews on Google (avg 5 Star) and ~520 on Justdial – making Vision 2020 the #2 Top reviewed Optical store in Bandra West (Second to Titan Eye+), ultimately resulting in an incremental 700+ in store interactions till August.

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Radio Campaign

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Concept

A brief about the idea and objective of the campaign


Reach

Total impressions and effectiveness of the campaign

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Our Outlets

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Head Office / Store

bus route, Sagar Apartment, 9th Ln, Poorvarang, Mahalaxminagar, Rajarampuri, Kolhapur, Maharashtra 416008
Phone : 0231 252 9690
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Branches

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402, Damac Business Towers
Business Bay, Dubai, UAE
Phone : +971 4 1234567
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17 Gambas Crescent,
#1-34, Singapore – 757087
Phone : +65 6684 8385
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