R. Kumar Opticians
[/vc_column_text][vc_column_text]Founded in 1950, we at R Kumar have quickly become a name synonymous with optometry and dispensing optics. Today, we house 85 professionals that include highly qualified optometrists and technicians in 4 posh locations across Ahmedabad. We are the proud holders of the Best Eyewear Retailer Award 2016 powered by Zeiss. We represent a new age of iconic eyewear seldom found elsewhere in India.
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You better get a good optician who understands your needs and lifestyle
Reach
Entire Bandra West (Around Linking, SV & Hill Road) – ~5 Lakhs eyeballs
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Diwali is often related to bright lights and noise. This campaign revolves around Diwali but without the noise. It’s about wearing fashion aloud, but in a quiet and distinguishing way. The products are the crackers that would light up a face just like the Diwali lights. This campaign is a subliminal way of asking our patrons to avoid light crackers on Diwali and try these fashionably loud and impactful crackers instead… boom!!
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Print/OOH/Digital Campaign
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My High My Style
Uttarayan is one of the most awaited festivals here. It marks the changing winds and is celebrated by flying kites. Spending a windy day under the winter sun makes sunglasses an essential. The celebratory environment with families & friends meeting up makes it one of the biggest social dos of the year. This campaign is all about keeping your head high with style and pride. With the sun shining right on the head it becomes inevitable to not have sunglasses to the rescue. “My High. My Style” is synonymous to a confident approach to your fashion choices and style. Soar higher with style no matter how bright the sun shines. Our annual property with Radio Mirchi, hits a few days before 14th January, Uttarayan; celebrated as the kite flying day in Gujarat. Driven on Radio, Digital, Print and Outdoors, this 360 degree activity garners over the preceding 10 days excitement for one of the city’s most loved festivals. Lots of prizes handed out for winners of daily contests on air and on social media.
Reach
Total impressions and effectiveness of the campaign
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My Vogue My Style
This campaign is in continuation to “My High. My Style” campaign. In this campaign we aim at a more personalised approach. Whatever your fashion be, wear it with confidence. You can start a following. You can be an influencer. Your style is your own way of suggesting pride and credence in your own style.
Reach
Total impressions and effectiveness of the campaign
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Beat The Heat Not Your Vote
What are you doing if not voting?
This campaign works as a booster for people to get out and vote. Ahmedabad summers can be really draining. Even getting out for 5 minutes seems like a task. But you have to do what you have to. This concept urges people to beat the heat in style and not the vote.
Reach
Total impressions and effectiveness of the campaign
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Sunny Dips
The beginning of Summer campaign. In Ahmedabad, a city that regularly hits mid to high 40 degrees each year, summer is rather dreaded. The campaign featured colourful & fashionable looking sunglasses shot creatively amidst water with fresh flowers and fruits – a refreshment to sore eyes, pun intended, in the taxing heat.
Reach
Total impressions and effectiveness of the campaign
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RayBan Prescription Lenses
Reach
Total impressions and effectiveness of the campaign
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Save Water
An important move in Rkumar’s advertising approach was to find the genuine need of doing a CSR campaign on the alarming situation of the decreasing water levels. This campaign was solely aimed at focusing on creating a clear vision of water crisis and it’s effect on our future generations. The simple visual of children trying to save water for their own future created a direct and strong message that reached people of all age-groups.
Reach
Total impressions and effectiveness of the campaign
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Fashion Ka Buddy
Sports has always been a big influence. On field or off-field. And style has always been a important part of it. Lately the Pro Kabaddi League has been one of the most anticipated sport. This campaign is our annual collaboration with the Pro Kabbadi League team Gujarat Giants. We called them the Fashion buddys. Friends with kabaddi and style. The fashion Buddy’s became bigger and better. The giants were here to slay with their style. And they did a wonderful job.
Reach
Total impressions and effectiveness of the campaign
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Peek-A-Look At Our New Store
The new store launch Rkumar proudly adds another feather to its legacy by opening a new store near Chandkheda. The visualisation is fun and happy. It looks engaging and indirectly suggests people to come and peek-a-look at the new store.
Reach
Total impressions and effectiveness of the campaign
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Age Is Just A Frame Of Mind
Don’t let your age define your style. It is just a frame of mind. This was the basic concept behind this campaign. Age is inevitable. Just like style. Don’t let it limit you. Go ahead and explore. It doesn’t matter what your age is. You can still be yourself and look your dashing best.
Reach
Total impressions and effectiveness of the campaign
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Drive positive Word of mouth with always on digital activation
Reach
Over 60k paid media impressions driven across relevant audience in Bandra West – to drive over 5.5k interactions on Google & Social Media. This has also driven a total of 40k+ photo views on Google and a total of ~190 reviews on Google (avg 5 Star) and ~520 on Justdial – making Vision 2020 the #2 Top reviewed Optical store in Bandra West (Second to Titan Eye+), ultimately resulting in an incremental 700+ in store interactions till August.
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A brief about the idea and objective of the campaign
Reach
Total impressions and effectiveness of the campaign
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