Classicism It’s Forever...
What exactly defines a ‘classic’ frame? And what’s it exactly about classics that these styles stay timeless
Classicism – an aesthetic dependent on principles based in the culture, art, and literature of ancient Greece and Rome, with an emphasis on form, simplicity, proportion, clarity of structure, perfection & restrained emotion.
The eyewear industry, as part of the fashion industry, is undoubtedly impacted by new trends. Consumers tend to go from wearing thick, cat-eye frames to thin, round ones in no time.
But in difficult times, times of hardship, turmoil, and uncertainty in the world, keeping up with trends is not a priority. However, choosing eyewear is frequently a necessity. Here lies the complexity of the eyewear industry: it is situated between the essential and the complementary. The eyewear industry has to have the core offer, a classic one that never goes out of style and a more short-lived, modern one that will last a season.
"Classicism is about universally flattering frames, a small selection of round, rectangle, square, oval and cat eye shapes, available in neutral colors such as black, beige, gray, silver/gold, and more exciting combinations in the eyewear industry such as tortoise and marble patterns.
If you think of every fashion era, you can be sure the eyewear industry has taken notes from each one. And interestingly enough, although a certain style from each era has transitioned into a classic, it’s not always the most popular ones that stick."
There we have it, in the simplest terms possible, classicism is a collection of trends that have stood the test of time. These frames will continue to sell decades from now because they are what consumers look for in eyewear.
