Jimmy Choo Unveils Autumn 2021 Campaign
Jimmy Choo introduces Hailey Bieber for the brand’s Autumn 2021 campaign entitled TIME TO DARE.
Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and intimate close-ups. Hailey’s gaze is confident, playful and magnetic. She’s on top of her world, living the life she dares.
“This season marks a new chapter for Jimmy Choo. Hailey brings to life the modern glamour that defines our brand.” Hannah Colman, CEO
“Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand. I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.” Sandra Choi, Creative Director
The Autumn 2021 Women’s collection is inherently glamorous, bold shapes and colors talk to multiple facets of style, from day to night.