One might perceive Marketing and Advertising as self-serving. However, the fact is that these initiatives by individual retailers also help to bring credibility to the entire industry.

A successful advertising campaign by any retailer helps grow the size of the market. While there is definitely a direct benefit to them, the spillover benefit goes to the entire optical retail industry.

At ZEISS ‘YOU&EYE’ AWARDS, we are thankful for these opticians for taking the lead in connecting with the end consumers. The awards in the ‘Best Marketing Initiative’ categories are all about celebrating the efforts of these opticians.