Vision 2020 :: Marketing Initiative

Vision 2020

Vision 2020 was established in 1996, Headed by Mr Sanjay Tekchandani, is a team of experienced professionals including well qualified optometrists who are always in the forefront to give you the best service. Mr Sanjay Tekchandani, a Mechanical Engineer by education, has done his Post Graduate Diploma in Management Studies from the Mumbai University, and subsequently has done his Diploma in Optometry.

Vision 2020 have leading brands and labels from the world over in frames, sunglasses and contact lenses to suit one’s personal tastes and visual correction requirements. Leading brands like Hugo Boss, Gucci, Christian Dior, Safilo, Giordano, Guess, Azzaro,Guy Laroche, Silhouette are available to name a few. We have an Elite list of client age from Bollywood and the Business Fraternity, which include celebrities like Aishwarya Rai, Bipasha Basu, Preity Zinta, Sameera Reddy, Shaan, Rakesh Mehra, Kaitrina Kaif, Pooja Bhatt, Prasoon Joshi, Ehsaan Noorani, Prasoon Pandey, Arnab Goswami, Javed Jaffrey, Zeenat Aman and many more.

Vision 2020 also has a State-Of-The-Art Eye Care centre. Being a NEUTRAL CENTRE, they have a panel of Doctors including some reputed Ophthalmologists from LILAVATI HOSPITAL who have done successful Laser surgeries on over 1,00,000 eyes.

​Our sophisticated showroom situated in the Queen of suburbs Bandra, opposite Mehboob Studios, have ample car parking facility and we provide services like spectacles in ONE HOUR, immediate delivery of contact lenses, home delivery of all products and above all, are open all SEVEN DAYS OF THE WEEK.​

Film Campaign

Concept

You better get a good optician who understands your needs and lifestyle


Reach

Entire Bandra West (Around Linking, SV & Hill Road) – ~5 Lakhs eyeballs

Print Campaign

Concept

Establish Vision 2020 as a complete eye care center by showcasing end to end (non-optometric) solutions offered to patients


Reach

1 Lakh eyeballs across Bandra West

OOH Campaign

Concept

Intercept consumers with offers via flyers across multiple high traffic touchpoints + GIANT LED screen of size 5 feet by 3.5 feet at the store entrance, where we continuously display our suppliers POP Merchandise, videos etc


Reach

3 Lakh consumers across Bandra West

Social Media Campaign

Concept

Drive positive Word of mouth with always on digital activation


Reach

Over 60k paid media impressions driven across relevant audience in Bandra West – to drive over 5.5k interactions on Google & Social Media. This has also driven a total of 40k+ photo views on Google and a total of ~190 reviews on Google (avg 5 Star) and ~520 on Justdial – making Vision 2020 the #2 Top reviewed Optical store in Bandra West (Second to Titan Eye+), ultimately resulting in an incremental 700+ in store interactions till August.

Our Outlets

Head Office / Store

Shop No 9, Hill Rd, opp. Mehboob Studio, Ranwar, Bandra West, Mumbai, Maharashtra 400050
Phone No – 9820013096

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