S.R.Gopal Rao Opticians & Optometrists
S.R.Gopal Rao Opticians & Optometrists was established in the early 1930’s with its roots dating back to the 1800’s. It’s the oldest optician in Bangalore, Karnataka. Marketing forms an important part of the companies core activities. With accessibility to the internet becoming a norm, S.R.Gopal Rao Opticians created a digital presence for itself. Its campaigns, online and offline are both creative and catchy. It’s key focuses are Bettering Vision and growing its presence in the city as a trustworthy, luxury retailer in eyewear and eye care.
See Bangalore Better. A campaign dedicated to the city. As a tribute we featured citizens/customers who are also micro influencers owning personalities that resonated with the area of Bangalore in which they stayed. Alicia Souza wore penguin spectacles from us and spoke about Indiranagar, Gautam John wore IC! Berlin and spoke about richmond town, Vivek Madan wore Tag Heuer and spoke about Whitefield and so on. We also did video ads in theatres for a summer campaign.
The campaign was aired across metro cities in India with a focus on Karnataka
We have appeared in the papers on several counts. For being a heritage brand in Bangalore and for being in the optical industry for several generations (5 generations). Print also covered how we have served several stalwarts in and around Bangalore and generations of customers. Our technology and brand evolution over the years has garnered some interest too. From the Economic Times, Bangalore Times and several regional papers for our CSR activities. We were also featured in Indian Express for a luxury pop up that took place at our store. These are the most recent campaigns.
Our outdoor activities involved participating in curated events where are customers and potential would be most active like golf tournaments and plays. We have also done pillar hoarding and billboards in the city and recently included in store LED displays and videos. Book marks and ads in curated magazines that people would see in established forums have also worked well for us. We also placed reader kits at luxury and five star hotels in the city as an add on to guests at these hotels.
Across Bangalore city.
Social Media Campaign
Social Media has been important for us to reach out to a younger audience. We have been able to connect with people in the city through relevant influencers, offers, contests and campaigns. Social media has also helped us cross brand with other companies in the luxury space like Uncuffed Clothing. We plugged in our exclusive eyewear for their shoots. We have organically grown to have 700 followers on Instagram and around 12800 followers on Facebook.
Across Bangalore and Karnataka.
We have run campaigns on radio Red FM and were even interviewed by RJ Sriram of Fever 104 on his start up show. The show aired SRGR as an established optician but showed how each Generation had to start in its own way, hence a start up with in an established firm. It aired for an hour on August 14th 2019. Across Bangalore and Karnataka