GKB Lens Pvt Ltd
GKB Opticals, Indiaís largest optical company is known for their 66 years of experience and reputation in providing the best quality eye care and eyewear. GKB Opticals group deals in the eye care health business. In the year 1968 it entered into retailing business and opened its first flagship store in Gariahat,Kolkata under the Brand name of ìGKB Opticalsî. The retail wing is owned and managed by Gupta family headed by Mr. Brijendra Kumar Gupta. The legendary visionary, Mr B. K. Gupta has scaled new heights with more and more success in Optical lens retail. Founded in 1959 in Agra GKB Opticals is headquartered in Kolkata and has branches in all major cities of India. Our Vision: ∑ Be the most Preferred Eyewear brand in the country. Our Mission: ∑ Our reason for existence is to make and bring to the consumer the best Eye Care solution. Provide world class Spectacles at affordable price. ∑ We make products that meet the latent needs of the consumer, backed by service that out performs consumerís expectations. The family is in the eye care business for more than 50 years and has vast experience both in terms of lens manufacturing and optical retailing. Today ìGKB Opticalsî is the leading premium optical company in India having presence in 26 cities totaling 72 retail stores. The stores are equipped with latest edge digital eye testing technologies from foreign countries and state-of-the-art contact lens clinic managed by highly qualified optometrist. It maintains the highest standard dispensing the lens and prescribes the best lenses according to the requirement.With increasing popularity of online shopping among the consumers, GKB has expanded its presence on the online platform through its interactive website www.gkboptical.com to facilitate online sale of products. ìGKB Opticalsî is engaged in retailing of eyewear products like lens, frames, sunglasses, contact lens, safety eyewear and other related accessories. ìGKB Opticalsî product portfolio includes both national and international brands like lens of Nova (from Vision Rx), Crizal A2 (from Essilor), Shamir digital, Seiko (from Japan), Rodenstock (from Germany), Transitions etc., frames & sunglasses brands like Lance Bremmer, Nova, Tommy Hilfiger, Ray-ban, Oakley, Vogue, Prada, Bvlgari, Chanel, D&G, Giorgio Armani, Emporio-Armani, Burberry, Porsche design, Montblanc, Rodenstock, Cartier, Tagheuer, Tomford, Lindberg etc. and Contact lens brands like Johnson & Johnson, Bausch and Lomb, Alcon. Barring the International Brands ìGKB Opticalsî has its own brands in the Frame and Sunglass category like Sundrive, Active, Inspira, Legacy and Champ which are in the lower price brackets. ìGKB Opticalsî maintains highest standard in store Interior, ambience, look, technology, manpower, products display and services comparable with International standard. It was awarded as the ìMost Admired Retailerî for the year 2013-14 in Lifestyle Accessories division by IRF and was awarded as Indiaís Most Trusted Brand consumer validated for the year 2015.
We had quite a number of marketing initiatives taken in the year 2019. Out of the many initiative taken these are few of the creative which stands out 1. Press add in Calcutta times on Eyetesting. 2. Social Media and WhatsApp POST on Womens Day 3. Social Media and Whatsapp Post Ganesh Chaturthi 4. Social Media & WhatsApp revealer on the occasion of Midnight Sale at Quest Mall
Social Media Campaign
A brief about the idea and objective of the campaign
Total impressions and effectiveness of the campaign