Eyesavers :: Marketing Initiative

Eyesavers

EYESAVERS is one of the most unique optical store in india. It has less to sell and more to serve. In contrary to the traditional method of selling specs, Eyesavers is primarily the Clinical Giant claiming the most advanced eye care instruments in the world.Weíre different because we strive to lead the way in both eye health and style, helping people to have the best possible vision, while they still look the best. Eyesavers store display was designed effectively to meet our customer needs. All our Merchandise 1. Is easily seen, 2. Is touchable and accessible, 3.Our customers have enough choices 4. Has clear visual cues to price and value. From a distance all frames look alike. Therefore, we had to entice the shopper to come within arm’s length of the frames before they can begin to distinguish the defining details and colors. The overall look and feel of our retail area attracts attention and convince people that there are frame styles here, worth a look. Eye testing clinic-Good eye health means much more to us than just clear vision and sharp focus. Our Eye Clinic is advancely equipped with iprofiler plus from Zeiss, Visuscout , Slit lamp and many more. We believe that early identification, before they become problems, may give our patients a wider range of treatment options. Quality Check Lab- We have an exclusive area dedicated for quality check of every finished product .You can even see optical technicians actually cutting your lenses to shape and fit them into your chosen frames, in the Lens Lab. Sunglass Gallery ñ Our store has exclusive sunglass gallery with a variety of popular and premium brands with an intense,perfectly color-balanced white light, aimed precisely to focus at the top and front of the product. The display environment of Eyesavers sends a clear accurate message to customers and patients about the quality, value and prices they can expect. No other optical store offers such a rare combination of choice, retail environment, breadth of services, advanced eye testing equipment and learning opportunities that Eyesavers does.

Film Campaign

Concept

Film on Eyesavers marketing initiative


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Eyesavers Special Clarity Lens

Print Campaign

Reach

Circulated around 25000 calendar in banks ,hospitals ,colleges, government offices and our customers


OOH Campaign

Concept

A brief about the idea and objective of the campaign


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Total impressions and effectiveness of the campaign

Social Media Campaign

Concept

A brief about the idea and objective of the campaign


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Total impressions and effectiveness of the campaign

Our Outlets

Head Office / Store

Eyesavers Kalburgi Noolvi Avenue New Cotton Market
Deshpandenagar Hubli Taluk – 580029
Karnataka, India
Phone : +91 9448590494

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