Chashmish Eyewear Studio
“Chashmish” is Ahmedabad based fast growing retail optical chain stores with branches on 9 locations. We are dedicated to our customers for better product with competitive price with best of services. Now a days whole shopping experience has taken a front seat in retail sector. Having believed it, we have broken conventional mindset of people to look at an optical retail outlet. It is altogether a lifetime experience shopping at “EYELOUNGE” by Chashmish. You sit back, relax and take a drive of lifetime experience of shopping. EYELOUNGE is never seen before kind of FIRST EXCLUSIVE BRANDED STORE in Ahmedabad.
Social Media Campaign
Partner in journey
Concept
This campaign is based on concept on it’s not about where you go, what you do but it’s about who you travel with during your journey of struggle. This campaign relates to the people who turn their struggle into success which is the ultimate testimonial to the human spirit. Here we have not connected it with celebrities rather we have connected it with common people like, students, teachers, working women etc. they push them self a bit more and perform best possible in existing situation.
Reach
This campaign helps us to connect with middle class and upper middle class people. This section of society is again our targeted customers.
Social Media Campaign
Myth Busted
Concept
Under this campaign we are establishing our brand image as a bold and modern brand. Modern in true sense where we are relating things to the recent times as opposed to the remote past. So it’s neither about bling following the ancient believing or opposing past glory. It’s about having new vision.
Reach
In this way we will be able to connect with youth. This segment of society is our focused customer.
Radio Campaign
Concept
A brief about the idea and objective of the campaign
Reach
Total impressions and effectiveness of the campaign
