R Kumar Optician
Founded in 1950, we at R Kumar have quickly become a name synonymous with optometry and dispensing optics. Today, we house 85 professionals that include highly qualified optometrists and technicians in 4 posh locations across Ahmedabad. We are the proud holders of the Best Eyewear Retailer Award 2016 powered by Zeiss. We represent a new age of iconic eyewear seldom found elsewhere in India.
Beat The Heat Not Your Vote
Details about the CSR initiative
CSR Philosophy or Idea
What are you doing if not voting? This campaign works as a booster for people to get out and vote. Ahmedabad summers can be really draining. Even getting out for 5 minutes seems like a task. But you have to do what you have to. This concept urges people to beat the heat in style and not the vote.
Effectiveness
A list of the actions undertaken, and the results achieved through this initiative
Save Water
Details about the CSR initiative
CSR Philosophy or Idea
An important move in Rkumar’s advertising approach was to find the genuine need of doing a CSR campaign on the alarming situation of the decreasing water levels. This campaign was solely aimed at focusing on creating a clear vision of water crisis and it’s effect on our future generations. The simple visual of children trying to save water for their own future created a direct and strong message that reached people of all age-groups.
Effectiveness
A list of the actions undertaken, and the results achieved through this initiative
