See Beyond the Sun: New Ray-Ban Authentic Campaign

To present the Ray-Ban Authentic See Beyond the Sun campaign, the brand engaged three talented free spirits who dare to see beyond the world in front of them. 

The brands made-to-match prescription lens service, Ray-Ban Authentic, pairs the world’s most iconic frames with advanced lens technology: a complete pair with the perfect fit. These state-of-the-art digitally built lenses ensure each Ray-Ban style is customized to the client’s exact specifications, for the ultimate experience in clarity and comfort.

Three creative thinkers who are not just visionaries, but community leaders who are shaping tomorrow’s future. Through their iconic Ray-Ban lenses, they dare to see beyond the world in front of them and craft a better future. 

 

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These visionaries re-shaping the future, one day at a time:

Aurora Anthony 

[embedyt] https://www.youtube.com/watch?v=99MFTDfuZ0w[/embedyt]

Aurora Anthony is the embodiment of NYC’s multi-hyphenate culture. His work is a creative dialogue with the Lower East Side, where he lives and works, and takes form in rap music, graffiti art, fashion and design. His brand 100 Wolves has been approved by Beyoncé. 100% devoted to his community, he is a visionary because he dares to take risks: he wants to change the world he knows – defining his own horizons.

Gabrielle Richardson 

[embedyt] https://www.youtube.com/watch?v=K_-a9NlY5qY[/embedyt]

Richardson leverages her platform as a model, artist and curator for positive change. She is founder of Art Hoe Collective – an online platform dedicated to giving a voice to artists of colour, and The Brown Girl Butterfly Project – a community of black and brown women and non-binary people. Her art is about imagination. She is building her future the way she wants to see it – supported by a strong community who allow her to dream.

Tia Jonsson

[embedyt] https://www.youtube.com/watch?v=1kj89Tw4eCw[/embedyt]

Tia Jonsson’s personal style and winning personality have won her a loyal following. Her vitiligo, which causes pigment loss on her forehead and a streak of white hair, has always been a badge of honour for the model and student. She’s worked with Rihanna on the debut Savage x Fenty campaign. Her vision is to recognize what you love about yourself wear it as a badge of pride.

 

 

 

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