Go Green On Eyes

Makeup will never go out of fashion, but chemical products do need to! With the trend of organic makeup steadily taking centre stage, Polly Smith shares her insights on its benefits and useful starters for you…

Gone are the yearbook photos of dodgy perms, blue ‘hair mascara’ and matching eyeshadow reminiscent of the 1980s. In today’s world of technology, it is easier than ever to access myriad information on any given topic. And because of this transparency, the one industry that truly appears to have made an enormous impact on, is the world of health and beauty. Teenagers nowadays are keeping pace with a professional in experimenting and downright nailing the concepts of contour and straightening, all thanks to the mighty internet, reality TV and the huge advancement in products.  

It would be easy to say that in many ways, the world is getting ever more materialistic and ‘plastic’ – however, alongside this is an equally strong outcry for increasingly natural products to be available, since for the first time in a long time people are really looking at what they put into and onto their bodies.

With the trend of ever-increasing gluten-free/ sugar-free/ vegan and raw diets including lifestyle, people are educating themselves to know about in and around their all kinds of consumption and indulgences. And following this, many mainstream companies have also gone full circle to offer ranges that focus on simple, natural ingredients that fits the demand.

In this article we’re going to break down exactly what it means to ‘Go Organic’ with products, what the benefits are and how it can make your makeup game even stronger…

What makes makeup ‘Organic’?

In a similar way to foods that are labelled as such, organic (or ‘Green’) make-up is free from any fillers, synthetics, chemical emulsifiers or unnatural preservatives. Although you’ll find plenty of ‘mineral’ products on the market, to be truly organic the companies have to adhere to the same strict laws that apply to food grades. No-one can guarantee that these minerals haven’t come into contact with chemicals of any kind – therefore most often what is marketed as organic makeup usually falls into the 90-95 percent natural bracket.

Whilst it’s kinder to your skin, the laws on such products mean that your favourite mascara can’t contain any of the chemicals that make it waterproof, which means reapplication is necessary more often than with chemically enhanced products.

What are the benefits?

First and foremost, organic products by definition will not harm your skin. This means the products will be gentle or kinder to your skin owing to its natural ingredients’ composition. So, instead of your body trying to struggle and combat alien products that make you look good but not so much from within, will work with ingredients that have worked for thousands of years and will gently enhance and improve your look.

Secondly, it’s a good news for those with sensitive skin, particularly around the gentle eye area, since natural products are less likely to react badly with your skin, leaving you looking fresh faced and glamorous without any irritation.

Think of it in this way, what better way to plump up those lashes or obtain the perfect smokey eye to grab all the attention of the crowd, from using something that nature gave us!

Lastly, it is infinitely better for the environment and also for us to be using the resources that are naturally available and easily sourced, instead of creating man-made synthetics that can be potentially damaging to the world we live in.

How can it work for me?

Because of the trend of an organic way of living, the market is blooming with products that claim to be good for you as well as for the nature around you. There are an ever-growing number of products available on the market that gives variety to choose from as well as ensures ease of application to achieve that perfect look! If you’re yet to be hooked on the all-natural ingredient makeup lifestyle, here are some of our picks to get you started and ones that are even better than the originals…


Johnny Concert Organic Eyeshadows


Johnny Concert Organic Eyeshadows: These little pots of goodness come in an incredible range of eye-popping shades that will leave you wondering why chemicals were ever needed in the first place. Soft, compact and easy to apply, these beauties can be applied directly, or with a brush dipped in water to really enhance the pigment and make your eyes pop!

Lauren Brooke Cosmetiques Eyeliner: Not only are these pencils super easy to use, they even come with a sharpening lid, meaning you will never encounter another blunt eyeliner emergency again! With ingredients such as shea butter, jojoba and castor oil, these vegan products will ensure your peepers stay irritation-free and ready for the catwalk!


Lauren Brooke Cosmetiques Eyeliner


Green People Volumising Mascara: Voted best organic mascara in Natural Health and Beauty awards, this product actually nourishes roots and conditions lashes with 99 percent natural ingredients! With an intense black finish that also offers outstanding volume and clump-free definition, this is a must-have product for any makeup bag.

Green People Volumising Mascara

Green People Volumising Mascara

With so many fantastic products out there, it is surely easier than ever to choose the right products for both you and the environment. After all, who doesn’t deserve to look good with a clear conscience!