Established in the year 2000, IDEE is a brand that caters to fashion-forward people
The stylish label was established in 2000, when the market desperately looked for a brand that’s young, fresh and fun. IDEE identifies with the younger audiences. It’s cool, confident and effortless styles add to their personalities. Endorsed by current sensations Alia Bhatt and Varun Dhawan, the brand has tapped on to their ever increasing followers.
‘Famewear’ is a unique creative property that is used instead of ‘Eyewear’. It differentiates the brand from the clutter while creating an aspiration for its consumers.
